Amidst the current ever-evolving digital landscape, ADWrap advertising has introduced what they have described as a groundbreaking solution that shatters conventional advertising barriers and connects brands with their audiences in unprecedented ways.
The company’s communications and partnersips senior associate Ms Rusita Kirabo says that their mobility advertising serves as a dynamic bridge between brands and their target audiences, effortlessly blending innovation and convenience.
“With our Mobility Advertising product, advertisers gain access to advertising their brand through a diverse array of transportation options, from cars to buses and everything in between, all over the city, and Uganda as well. Mobility Advertising transcends static billboards, bringing your message to life on the move. Our commitment to empowerment goes beyond advertisers it extends to our drivers,” she said adding,
“Our distinctive strength lies in our capacity to curate packages that are finely tuned to the distinct and individualized requirements of our clients. Furthermore, our enthusiastic embrace of imaginative collaborations continues to serve as a driving force behind our expansion,”
She noted that they have for example forged a powerful partnership with D.light, a solar technological trailblazer, to provide smartphones to our driver community.
“This collaboration serves a dual purpose: supporting data collection for comprehensive campaign reports and, more importantly, empowering drivers with a valuable tool,” she said
Because of technology’s prowess of knowing no bounds, ADWrap, she said is providing in-depth analytics to our clients through harnessing this potential to bridge the accountability gap.
“Leveraging GPS systems, raw data becomes a tool to measure campaign performance. Data-supported results and reports lay a robust foundation for informed decision-making, campaign assessment, and ROI evaluation. ADWrap’s core essence lies in instilling accountability within the OOH domain, ensuring that your strategies transcend the virtual realm and make resonating impacts in the physical world,” she said.
On precision route targeting, Ms. Kirabo noted that under-mobility advertising aimed at enabling brands to gain traction has prompted African countries to reshape Home advertising.
“Your brand’s mobile ad strategically placed along premium routes in the city not only garners attention but also engages with audiences across multiple locations. ADWrap’s innovative solutions enable your brand to capitalize on this competitive advantage,”
ADWrap’s advertising services she said are offered to a diverse range of clients.
“Our flexibility in understanding the requirements of companies, regardless of their scale, underscores our commitment to accommodating a wide spectrum of needs. Whether the demand is modest or substantial, we stand equipped to deliver with equal dedication. Mobility advertising, being a limitless realm, has the potential to yield significant returns across various industries,”
The Company she said is also aimed at building strong strategic partnerships as they continue to build a new frontier in Out Of Home advertising and to invite like-minded partners interested in reshaping the advertising landscape through mutually beneficial co-initiatives and collaborations.
Road Ahead
As the Company continues to cultivate these empowered partnerships, ADWrap’s Ms. Kirabo said mobility advertising emerges as more than a solution — it’s a movement that champions innovation, data-driven insights, and the economic empowerment of drivers.
“Together, we’re reshaping the advertising landscape, ensuring that every stakeholder, from brands to drivers, reaps the rewards of this transformative journey. ADWrap’s distinctive approach is poised to unlock this potential, ensuring that our clients can harness the power of mobility advertising to achieve success across the board,” she said adding,
“We eagerly anticipate the opportunity to engage with potential partners who share our vision, and we urge marketers and business owners to join the waitlist on our platform, as well as reach out and discover where we can begin to forge collaborations and build together as we embark on a collective journey toward the future of OOH in Uganda, and Africa as a whole,” she said.
