Marketers have been urged to revise better marketing strategies that may help businesses evolve with the fastest-growing technology if they are to thrive businesses more effectively
Speaking at the annual marketing therapy on Wednesday, Jasl Rommel, the General Manager of Saladin OMD UG said that consumer behavior especially with media adverts content has adversely changed to electronic thus the need for immediate adoption of tech marketing strategies for effective market messages adoption.
“For example lately there has been a shift in the consumption of radio, especially amongst the youth, these are now listening to podcasts or radios on their phones, streaming among others, so marketers should design their content in that direction,” he said further adding that,
“We have to deploy new tactics in marketing to suit the changing environment of media consumption if work is to be consumed with ease, and this can be done through creating appealing content, we see a lot of young people now on TikTok, we have to go where the consumers are going.”
For Joe Mbugua, the Head of Tools and Tech at Omnicom Media Group, there is a missing gap for influencers to always professionalize their works through posting meaningful information that keeps their brands high.
Lenny Nganga, the CEO of Omnicom Media Group recommended that market growth doesn’t only lie in creating catchy content but also to shift and rethink marketing in regard to changing technological trends.
“Advancements in data and technology, combined with the disruption of a global pandemic, have radically reorganized the world of marketing communications,” Nganga noted.
Nganga also justified the need to always think beyond the existing trend or technology so that businesses have timely approaches in case of any further technology trend change.
This was during the annual marketing therapy that was held in Kampala on Wednesday.
At the same marketing therapy, Saladin and Ph.D. launched its latest thought leadership publication, Shift | A Marketing Rethink in Uganda which sets out to aid marketers, media, and agencies rethink the way they structure marketing now and into the future.
“It looks at the wave of complexity that has built up over the last decade with the resultant midlife crises it has caused in marketing and looks ahead at how marketing has changed and will continue to evolve, the implications for talent, and the new functions that are likely to emerge over the next five to 10 years,” said Nganga.
