The ministry of education and sports (MOES) in support of Belgian development agency Enabel has trained 36 members of the tourism and hospitality sector in digital marketing skills.
Herbert Byaruhanga, the Executive Director of the Tourism and Hospitality Sector Skills Council said the skills training aims to address the skills mismatches between the skills supply and skills demand in the labor market after a Skills Needs Assessment where it was discovered that members in the hospitality sector lacked skills in digital marketing.
He further said that the overall objective of the training is to harness the business potential of firms through online branding and marketing.
“We believe this will increase sales and profitability, consequently leading to business growth and expanding the opportunities for employment of youths in the hospitality and tourism sector,” he said adding that;
“This trained personnel will be assessed and licensed by the Uganda Tourism board so that they act as trainers to others to enable us to equip Ugandans in this sector with skills to ease in content creation and marketing.”
In his take, Mark Smith, an International Expert Trainer and Curriculum Writer said that the imparted skills will further aid Ugandans’ path away from plagiarism.
He also said that having trained them on various modules in digital marketing, they are optimistic that these will thereafter transfer knowledge and skills to the industry players.
“Various e-Marketing modules have been developed and delivered based on the needs assessment, the following modules among others will be designed for this purpose: Online presence and markets, Digital marketing strategies, Branding, Social Media, Media quality and source, and Website design,” he justified.
The training that was on passed through the Tourism and Hospitality Sector Skills Council (THSSC) ran between June 27 and 28 in Kampala also officiated by dignitaries from THSSC, MOES, Ministry of Tourism, Wildlife and Antiquities, and Enabel.
