“Airtel Cares” Launched to Boost Agriculture, Health and Education Sectors in Uganda

Luwero: Airtel Uganda the Smartphone Network with the widest 4G coverage in Uganda, on Monday this week launched Airtel Cares, an initiative that is dedicated to supporting communities, through digitizing Agriculture, Health, and Education.

The announcement was made during the unveiling of a partnership between Airtel and EzyAgric that is intended to boost Agri-Business in Uganda. 

Airtel’s partnership with EzyAgric, an Agric-Tech company, will support farmers in embracing the use of technology through mobile phones to have access to useful information on agricultural inputs, market access, insurance options, marketing, and weather information among other elements that will decision making.

While addressing the media, Mr. Henry Njoroge, the Marketing Director at Airtel Uganda said that Airtel Cares is an integral part of their business under our sustainability strategy in which they are committed to supporting the reduction of barriers to social and economic empowerment of communities in which we operate.

“We shall be making continuous investment in affordable and innovative products, solutions, and partnerships in the areas of Agriculture, Education, and Health. Today we are proud to be launching this service that allows farmers with feature phones to also access agricultural information to improve their decision making and productivity,” he said, adding,

“Airtel Uganda remains committed to championing the growth of Uganda’s transformative sectors and we are happy to have more partners like EzyAgric who have committed to serving in this space,”

He added that in the partnership with EzyAgric, Airtel Cares has designed customized agronomy messages that will be accessed by farmers who opt to use the versatile EzyAgric App.

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“The feature phone users will access the information through a USSD/IVR and SMS notifications, while Smartphone users will be able to download the EzyAgric farmer Application on their phone.”

According to the 2018 Annual Agriculture Survey report by the Food Agricultural Organization and Uganda Bureau of Statistics the agricultural sector employs over 80% of the rural population and about 64.3% of the working population.

Josephine Okot, Founder and CEO of Victoria Seeds Ltd who officiated the launch said that farmers have suffered losses because of a lack of alignment of information on when to plant, what to plant, where to buy inputs, and at what price for many years

“They have also lacked information on how to control pests and diseases, where to sell their products, and at what price. We are confident that this partnership will go a long way in bridging this gap” she said adding,

“With over 70% of the population being employed in the Agricultural sector, it is without a doubt that agriculture continues to be among the key drivers of Uganda’s economic growth. I urge Ugandans to use this service and ensure that we continue to have food on our tables,” she added

Welcoming the partnership, Mr. William Luyinda, the Chief Executive Officer EzyAgric said,” Technology continues to be instrumental in improving agri-business in Uganda, and with almost everything being digitalized, it then becomes a worthwhile investment to venture into such a partnership like what we have with Airtel Uganda. The farmers will have access to advice from a range of resources that are available through our long list of extension workers within several districts who can speak English, Lugbara, Lumasaba, Runyakitara, and Luganda among the other language translations available on the EzyAgric App.”

Farmers will have access to information such as; The farm/garden mapping, Agric shop, Ezy credits, Farm manager, produce market, a better extension which includes; crop nutrition, diary, news, videos, Financial literacy, Advisory topics for at least 15 crops in horticulture for; cereals, pulses, oilseeds, and perennial crops, Plant protection (tips on disease management & control), Seed selection management, Post-harvest handling, Weather information, among others.

All content viewed on the App will be zero-rated to a cap of 500Mbs per user, per month, thereafter, the farmer will pay for the extra Mbs while accessing the information on the app. The data cannot be shared (Gifting, Tugabane, and Data Me2U).

All subscriptions will be handled by the USSD opt-in that requests and register the user to create the farmer’s profile.

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